As we become more connected online, our personal information is often more public than we realize. Managing your online reputation and digital footprint is not just about appearances, it’s about protecting your identity, your privacy, and your peace of mind.
Your digital footprint includes everything you post, share, or are tagged in plus what others post about you. That could be your full name, address, phone number, photos, and even your retirement activities. Unfortunately, fraudsters know this, and people are increasingly being targeted through online scams that begin with a simple internet search.
Why it matters:
Older adults are especially vulnerable because scammers often assume they have established savings and may be less familiar with new technologies. From phishing emails that use your real personal details to fake investment opportunities, much of the fraud starts with information found online.
Here’s how to take control:
Google Yourself Regularly: See what information is publicly available about you. Search your name, phone number, and address. If something looks concerning or outdated, take steps to have it removed.
Google Yourself Regularly: See what information is publicly available about you. Search your name, phone number, and address. If something looks concerning or outdated, take steps to have it removed.
Opt Out of People-Finder Sites: Websites like Whitepages, Spokeo, and MyLife list personal information for free. You can usually request to have your data removed by filling out an online form.
Be Mindful of What You Share: Avoid posting sensitive personal details like your date of birth, vacation plans, or photos that reveal your location. Even casual mentions of grandkids or hobbies can be clues to scammers.
Monitor Your Online Reputation: Use free alerts like Google Alerts to track if your name appears online. Consider professional help if you’re unsure how to manage it yourself.
Companies that can help:
ReputationDefender: Offers removal services for personal information and negative content. reputationdefender.com
BrandYourself: Provides DIY tools and support to clean up your digital presence. brandyourself.com
NetReputation: Specializes in data removal and reputation protection for individuals and small businesses. netreputation.com
Taking a few simple steps now can protect you from fraud and give you confidence in your online presence.
